Welcome to Wild River….

Our history.

The Wild River name was inspired by our farm’s location alongside the Yuba River which surges out of the rugged Sierra Nevada Mountains into the fertile Sacramento Valley in Northern California.  For more than a century, gold miners, politicians and large-scale, conventional farmers tried to tame the 10-year flood cycle of the river’s south fork.  Our family took a different approach.  Led by our patriarch, Gordon Noland, we progressively changed our agricultural practices to adapt to the nuances and rhythm of the river.  As a result, Wild River’s orchards and vineyards thrive, naturally nourished by the highly fertile, nutrient-rich topsoil deposited by the river’s overflow.

Our family has farmed this land for nearly 60 years.  Over this span, we have diversified to grow more than 30 unique fruit varieties. Additionally, in order to compete in an evolving industry, we built a vertically integrated operation that allows us to give special care to our fruit from bloom, through harvest, packing, storage and shipping. Unlike large corporate farms, we know the provenance of each piece that carries the Wild River™ label and we proudly guarantee our product’s incomparable quality for you and your family to enjoy.

-The Noland Family