What’s New at Wild River?

West Coast Produce Expo 2016

Come visit us at booth 704!

For more information on the conference visit http://westcoastproduceexpo.com 


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Wild River’s Healthy Futures school nutrition program is a new participant in California Thursdays™ – a collaboration between the Center for Ecoliteracy, participating school districts, and allied organizations to serve healthy, freshly prepared school meals made from California-grown fruits and vegetables.  Participants in the program understand the value of offering appealing school meals that support student health and academic achievement, contribute to local economies, protect the environment, and help familiarize students with the origins of their food.


California Thursdays™, part of the Center’s California Food for California Kids™ initiative, was developed and piloted during the 2013–14 school year and now includes fifteen school districts in a statewide rollout.  Wild River Marketing is partnering with Sacramento City Unified School District to host parent-student breakfast and on-site farmers’ market events, connecting parents with the local producers who supply their schools.

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Wild River’s New Look

We are ushering in our 50th Anniversary with an all-new brand and packaging design.  The inspiration behind our vibrant logo is our rich riverside farmland touched by rays of the sun.  Our newly-designed Trade and Consumer Packaging truly represents the Wild River™ label, known for premium quality and California fresh organics.


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Welcome to Wild River online!

We are excited to announce the launch of our fully-responsive, interactive website WildRiverFresh.com!  The site serves as a source of information for consumers and the trade on our unique product varieties and farming operation.  Feel free to Contact Us if you have any questions, comments, or to gain login access to our Trade Partners section.